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Consumer beliefs and attitude towards genetically modified food: Basis for segmentation and implications for communication

โœ Scribed by Annelies Verdurme; Jacques Viaene


Publisher
John Wiley and Sons
Year
2003
Tongue
English
Weight
248 KB
Volume
19
Category
Article
ISSN
0742-4477

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## Abstract Consumers are increasingly interested in sustainability and more sustainable production methods but, especially in Europe, they have been quite critical toward particular applications of genetic modification (GM). While there is little doubt that the sustainability issue entails substan