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Consumer Behaviour in a Country in Transition with a Strongly Contracting Economy: The Case of Food Consumption in Bulgaria

✍ Scribed by K. Balcombe; S. Davidova; J. A. Morrison


Book ID
111223276
Publisher
John Wiley and Sons
Year
2008
Tongue
English
Weight
653 KB
Volume
50
Category
Article
ISSN
0021-857X

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Using consumer survey data collected in Bulgaria in 1997, this study examined consumer preferences for peanuts in a transition economy. Perceived product attributes and household characteristics were hypothesized to influence attitude and peanut consumption behavior. The effects of perceived product