Critical factors in consumer supermarket
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Luiz A. Moutinho; Fiona M. Davies; Mark M. H. Goode; Emmanuel Ogbonna
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Article
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2001
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John Wiley and Sons
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English
⚖ 247 KB
## Abstract This paper studies UK supermarket shopping behaviour, by analysing the antecedent variables of three critical factors: overall levels of customer satisfaction, number of trips to the supermarket, and amount spent. A neural network approach predicts these factors using ten input variable