consumer behavior: theory and application

Consumer Neuroscience: Theory and Applic

📁 Consumer Neuroscience: Theory and Application

✍ Cathrine Jansson-Boyd, Peter Bright 📂 Library 📅 2024 🏛 Academic Press 🌐 English

Consumer Neuroscience: Theory and Application presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience w

The 3M Model of Motivation and Personali

📁 The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior

✍ John C. Mowen (auth.) 📂 Library 📅 2000 🏛 Springer US 🌐 English

Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for `Meta-theoretic Model of Motivation', this theory seeks to account for how personal

Consumer Culture Theory, Volume 11 (Rese

📁 Consumer Culture Theory, Volume 11 (Research in Consumer Behavior) (Research in Consumer Behavior)

✍ Russell Belk 📂 Library 📅 2007 🏛 JAI Press 🌐 English

Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive appro

Theory and Applications of Applied Elect

📁 Theory and Applications of Applied Electromagnetics: APPEIC 2014

✍ Hamzah Asyrani Sulaiman, Mohd Azlishah Othman, Mohamad Zoinol Abidin Abd. Aziz, 📂 Library 📅 2015 🏛 Springer International Publishing 🌐 English

In this book, experts from academia and industry present the latest advances in scientific theory relating to applied electromagnetics and examine current and emerging applications particularly within the fields of electronics, communications, and computer technology. The book is based on present

Theory and Applications of Applied Elect

📁 Theory and Applications of Applied Electromagnetics: APPEIC 2015

✍ Ping Jack Soh, Hamzah Asyrani Sulaiman, Mohd Azlishah Othman, Mohamad Zoinol Abi 📂 Library 📅 2017 🏛 Springer International Publishing 🌐 English

In this book, experts from academia and industry present the latest advances in scientific theory relating to applied electromagnetics and examine current and emerging applications particularly within the fields of electronics, communications, and computer technology. The book is based on present

Income, Saving, and the Theory of Consum

📁 Income, Saving, and the Theory of Consumer Behavior

✍ James S. Duesenberry 📂 Library 📅 1967 🏛 Oxford University Press 🌐 English