Consumer behavior change at the base of the pyramid: Bridging the gap between for-profit and social responsibility strategies

✍ Scribed by Jones Christensen, Lisa; Siemsen, Enno; Balasubramanian, Sridhar

• Book ID: 125491696
• Publisher: John Wiley and Sons
• Year: 2014
• Tongue: English
• Weight: 286 KB
• Volume: 36
• Category: Article
• ISSN: 0143-2095
• DOI: 10.1002/smj.2249