Consumer behavior 2017-2018

✍ Scribed by Miller, Richard Kendall; Washington, Kelli D

• Publisher: Richard K Miller & Associates
• Year: 2017
• Tongue: English
• Leaves: 558
• Series: RKMA market research handbook series
• Edition: 12th edition
• Category: Library

✦ Table of Contents

Content: PART I. THE AMERICAN CONSUMER --
1. Demographic Overview --
2. Consumer Income & Wealth --
3. Consumer Debt --
4. Households & Housing --
5. Communities --
6. Urban & Rural Populations --
7. Where People Want to Live --
8. Population Migration --
9. Personal Life --
10. Personal Well-Being. PART II. SPENDING --
11. Consumer Spending --
12. Retail Spending --
13. Entertainment & Leisure Spending. PART III. ACTIVITIES --
14. Use of Time --
15. Use of Media & the Internet. --
16. Cultural Activities --
17. Leisure Activities. --
18. Sports & Recreation Activities --
19. Away from Home --
20. Work --
21. Use of Technology --
22. Use of Transportation. PART IV. SHOPPING BEHAVIORS --
23. In-Store Shopping --
24. Online Shopping --
25. Mobile Shopping --
26. Peer-To-Peer Shopping --
27. Omnichannel Shopping. PART V. BEHAVIORAL ANALYSES --
28. Brand Loyalty --
29. Buying American-Made --
30. Buying Local --
31. Consumer Confidence --
32. Customer Satisfaction --
33. Ethically Conscious Consumerism --
34. Gift Giving --
35. Loyalty Program Participation --
36. Payment Preferences --
37. Pricing --
38. Privacy Issues --
39. Purchase Decision Making --
40. Response to Advertising --
41. Response to Customer Service --
42. Response to Reviews --
43. Response to Visuals --
44. Shopping Research --
45. Spending for Goods vs. Experiences --
46. Theme Appeal. PART VI. AFFLUENT CONSUMERS --
47. Affluence Profile --
48. Population Centers of U.S. Affluence --
49. Affluent E-Commerce --
50. Affluence Market Research. PART VII. MIDDLE-CLASS CONSUMERS --
51. Defining the Middle Class --
52. Middle Class Falling Behind --
53. Income & Wealth Inequality. PART VIII. BRAND PREFERENCE SURVEYS --
54. Brand Equity --
55. Brand Index --
56. Customer Experience --
57. Customer Loyalty Engagement --
58. Customer Satisfaction --
59. Reputation Ranking. PART IX. ETHNIC FOCUS --
60. African-American Consumers --
61. Arab-American Consumers --
62. Asian-American Consumers --
63. Hispanic- & Latino-American Consumers --
64. Jewish-American Consumers --
65. Muslim-American Consumers --
66. Native-American Consumers. PART X. GENDER FOCUS --
67. Female Consumers --
68. Male Consumers. PART XI. GENERATIONAL FOCUS --
69. Generational Comparisons --
70. Senior Consumers --
71. Baby Boomer Consumers --
72. Generation X Consumers --
73. Millennial Consumers --
74. Generation Z Consumers. PART XII. SEGMENTATION --
75. College Students --
76. Consumers with Disabilities --
77. Families with Children --
78. Family Caregivers --
79. Immigrant Consumers --
80. LGBT Consumers --
81. Married Couples --
82. Military Consumers --
83. Pet Owners --
84. Retirees --
85. Single Consumers. PART XIII. GEODEMOGRAPHICS --
86. Megapolitan Regions --
87. Metropolitan Statistical Areas --
88. Metropolitan Economic Profiles --
89. Micropolitan Statistical Areas --
90. State Population Profiles --
91. State Economic Profiles. Appendix A. Academic Research Centers --
Appendix B. Analysts --
Appendix C. Associations --
Appendix D. Blogs --
Appendix E. Government Agencies --
Appendix F. Market Research Sources --
Appendix G. Periodicals --
Appendix H. Research Studies & Surveys --
References.

✦ Subjects

Consumer behavior;United States;Statistics;Marketing research;United States;Statistics;Marketing research;United States;Handbooks, manuals, etc;Consumers' preferences;United States;Statistics;Consumers;United States;Statistics;BUSINESS & ECONOMICS;Industrial Management;BUSINESS & ECONOMICS;Management;BUSINESS & ECONOMICS;Management Science;BUSINESS & ECONOMICS;Organizational Behavior;Consumer behavior;Consumers;Consumers' preferences;Marketing research;United States