๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Consumer attitudes towards mobile marketing in the smart phone era

โœ Scribed by Watson, Catherine (author);McCarthy, Jeff (author);Rowley, Jennifer (author)

Book ID
121216449
Publisher
Elsevier Ltd
Year
2013
Tongue
English
Weight
996 KB
Volume
33
Category
Article
ISSN
0268-4012

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## Abstract Consumer confusion is likely to be an ever increasing problem as customers live in an environment where they are bombarded with information and where rapid technological developments are taking place. Although consumer confusion has been investigated in individualistic cultures such as