This study investigated both personal characteristics and attitudes toward properties of a videotex shopping system for use as predictors of its adoption among catalog shoppers. The hypotheses tested were developed from diffusion of innovations theory and previous research o n adoption of videotex.
β¦ LIBER β¦
Consumer adoption of videotex services
β Scribed by Pradeep K. Korgaonkar; George P. Moschis
- Book ID
- 112073261
- Publisher
- John Wiley and Sons
- Year
- 1987
- Weight
- 918 KB
- Volume
- 1
- Category
- Article
- ISSN
- 0892-0591
No coin nor oath required. For personal study only.
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