๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Construing a social issue: Effects on attitudes and the false consensus effect

โœ Scribed by Willem Bosveld; Willem Koomen; Rijn Vogelaar


Book ID
118112836
Publisher
John Wiley and Sons
Year
1997
Tongue
English
Weight
643 KB
Volume
36
Category
Article
ISSN
0144-6665

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


The interplay of social influence and na
โœ Ainsworth Anthony Bailey ๐Ÿ“‚ Article ๐Ÿ“… 2004 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 96 KB

## Abstract Sales promotional activities account for a significant portion of the integrated marketing communications budget of most companies because brand managers realize the effectiveness of these activities in meeting certain marketing communication objectives. However, there are times when pr