Word of mouth (WOM) communication is a major part of online consumer interactions, particularly within the environment of online communities. Nevertheless, existing (offline) theory may be inappropriate to describe online WOM and its influence on evaluation and purchase. The authors report the resul
β¦ LIBER β¦
Constructing Reliable Communication Networks of Small Weight Online
β Scribed by B. Chandra; S. Vishwanathan
- Publisher
- Elsevier Science
- Year
- 1995
- Tongue
- English
- Weight
- 720 KB
- Volume
- 18
- Category
- Article
- ISSN
- 0196-6774
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