Regulatory fit from attribute-based vers
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Mehdi Mourali; Frank Pons
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Article
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2009
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Elsevier Science
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English
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## Abstract This paper discusses the fit between attributeโbased versus alternativeโbased processing and regulatory focus, and its impact on decision outcome valuation. Attributeโbased processing was found to occur more frequently under prevention focus, whereas alternativeโbased processing occurre