๐”– Bobbio Scriptorium
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Conjoint analysis in marketing research: New developments and directions


Book ID
123212111
Publisher
John Wiley and Sons
Year
1991
Tongue
English
Weight
108 KB
Volume
8
Category
Article
ISSN
0737-6782

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Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa