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Congruent or conflicted? The impact of injunctive and descriptive norms on environmental intentions

✍ Scribed by Joanne R. Smith; Winnifred R. Louis; Deborah J. Terry; Katharine H. Greenaway; Miranda R. Clarke; Xiaoliang Cheng

Book ID
119295332
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
251 KB
Volume
32
Category
Article
ISSN
0272-4944

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## Abstract Consumers can process information containing social norms at different cognitive deliberation levels. This paper investigates the effect of cognitive deliberation for both descriptive and injunctive norms. The experimental study examines the consequences for attitudes and behavioral int