Conflicting purchasers’ and users’ appeal toward a design goal determining children and parent’ purchasing decision: a case of toy packing design

✍ Scribed by Wichanat Tiwasing; Nopadon Sahachaisaeree

• Book ID: 113885533
• Publisher: Elsevier
• Year: 2010
• Tongue: English
• Weight: 88 KB
• Volume: 5
• Category: Article
• ISSN: 1877-0428
• DOI: 10.1016/j.sbspro.2010.07.287