𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Confidence and decision speed in the revision of opinion

✍ Scribed by E. Scott Geller; Gordon F. Pitz


Publisher
Elsevier Science
Year
1968
Weight
712 KB
Volume
3
Category
Article
ISSN
0030-5073

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Word-of-mouth transmission in settings w
✍ Gangseog Ryu; Jin K. Han πŸ“‚ Article πŸ“… 2009 πŸ› Elsevier Science 🌐 English βš– 569 KB

## Abstract Scholars in social psychology and marketing have traditionally examined word‐of‐mouth (WOM) interactions in a dyadic setting, comprised of a WOM‐opinion provider and its recipient. Yet, social interactions also often occur in larger settings, and group‐based research has shown group siz