✦ LIBER ✦

Confessions of an Advertising Man

✍ Scribed by Ogilvy, David; Parker, Alan

Book ID: 108859947
Publisher: Southbank Publishing
Year: 2012
Tongue: English
Weight: 724 KB
Category: Fiction
ISBN-13: 9781904915379

No coin nor oath required. For personal study only.

✦ Synopsis

A new edition of the timeless business classic featured onMad Men—as fresh and relevant now as the day it was written**

"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." —David Ogilvy

David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy’s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

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