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Conferences and the Production of Knowledge

✍ Scribed by AbdouMaliq Simone

Book ID
111083548
Publisher
John Wiley and Sons
Year
2009
Tongue
English
Weight
70 KB
Volume
33
Category
Article
ISSN
0309-1317

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## Abstract To shed further light on the correlation between consumer product involvement and consumer product knowledge, the authors examined such correlation by treating product type and product knowledge type as moderating variables. The results show that the correlation between a consumer's pro