๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Conceptualizing and Testing Brand Personality in British Politics

โœ Scribed by Smith, Gareth


Book ID
121753169
Publisher
Haworth Press Inc
Year
2009
Tongue
English
Weight
325 KB
Volume
8
Category
Article
ISSN
1537-7857

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## Abstract Competition has never been greater, which means it is more important than ever that organizations assess their brand management strategies, including brand personality management. However, little empirical research addresses the brand personality concept, particularly its role in produc