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Conceptualization and Operationalization of Destination Image

✍ Scribed by Tasci, Asli D.A. (author);Gartner, William C. (author);Tamer Cavusgil, S. (author)

Book ID
125444541
Publisher
SAGE Publications Inc.
Year
2007
Tongue
English
Weight
256 KB
Volume
31
Category
Article
ISSN
1096-3480

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## Purpose To examine the contentious relationship between brand image and brand personality in the context of tourism destinations. ## Design/methodology/approach The paper reviews the literature on brand (destination) image, brand (destination) personality and identifies examples of definitiona