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Concentration of marketing channels and brand-level retailer margins: evidence from Japan

โœ Scribed by Matsui, Kenji


Book ID
126564879
Publisher
Taylor and Francis Group
Year
2011
Tongue
English
Weight
138 KB
Volume
44
Category
Article
ISSN
0003-6846

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Impacts of alternative marketing agreeme
โœ Stephen R. Koontz; John D. Lawrence ๐Ÿ“‚ Article ๐Ÿ“… 2010 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 227 KB ๐Ÿ‘ 1 views

## Abstract This work measures the impact of captive supplies, or cattle procured through alternative marketing agreements (AMAs), on meatpacker costs, gross margins, and profits. Confidential profit and loss data were examined from all the individual packing plants within the four largest packing