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Compulsive buying: An examination of the consumption motive

✍ Scribed by Derek N. Hassay; Malcolm C. Smith


Publisher
John Wiley and Sons
Year
1996
Tongue
English
Weight
802 KB
Volume
13
Category
Article
ISSN
0742-6046

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✦ Synopsis


Recently, attempts to define the scope of compulsive consumption, a form of aberrant consumer behavior, have resulted in a proliferation of consumption behaviors identified as manifestations of compulsive consumption. However, Nataraajan and Goff (1992) indicated that this proliferation of studies has been marred by definition and measurement inconsistencies and proposed a typology that more appropriately distinguished various forms of compulsive consumption. There has also been a concomitant increase in research into the characteristics that distinguish compulsive from noncompulsive consumers (e.g., d' . The current study adopts the definition framework presented by Nataraajan and Goff (1992) to generate and test hypotheses concerning one particular form of compulsive consumption: compulsive buying. Specifically, the study examined consumption behaviors, hypothesized to be exhibitive of consumers' consumption motives, as a method of differentiating compulsive from noncompulsive buyers. Consistent with the hypotheses, it was found that compulsive buyers were more likely to return products, to exhibit greater concern for store return policies, and to report higher return volumes than noncompulsive buyers. In addition, the compulsive buyer was not found to have significantly higher levels of nonstore purchases (i.e., teleshopping, direct mail,


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