✦ LIBER ✦
Comprehensive Research on Alumni Relationships: Four Years of Market Research at Stanford University
✍ Scribed by Jerold Pearson
- Publisher
- John Wiley and Sons
- Year
- 1999
- Weight
- 91 KB
- Volume
- 1999
- Category
- Article
- ISSN
- 0271-0579
- DOI
- 10.1002/ir.10101
No coin nor oath required. For personal study only.
✦ Synopsis
and how the findings have been used-this chapter indicates the range of development and alumni relations issues for which market research can be valuable. The chapter also demonstrates the benefits of conducting ongoing, as opposed to occasional, research.