Compliance strategies in direct response advertising

✍ Scribed by Carol A. LeBourveau; F. Robert Dwyer; Jerome B. Kernan

• Book ID: 112073293
• Publisher: John Wiley and Sons
• Year: 1988
• Weight: 893 KB
• Volume: 2
• Category: Article
• ISSN: 0892-0591
• DOI: 10.1002/dir.4000020306