Complex Spreading Phenomena in Social Systems

✍ Scribed by Sune Lehmann, Yong-Yeol Ahn

• Publisher: Springer International Publishing
• Year: 2018
• Tongue: English
• Leaves: 356
• Series: Computational Social Sciences
• Edition: 1st ed.
• Category: Library

✦ Synopsis

This text is about spreading of information and influence in complex networks. Although previously considered similar and modeled in parallel approaches, there is now experimental evidence that epidemic and social spreading work in subtly different ways. While previously explored through modeling, there is currently an explosion of work on revealing the mechanisms underlying complex contagion based on big data and data-driven approaches.

This volume consists of four parts. Part 1 is an Introduction, providing an accessible summary of the state of the art. Part 2provides an overview of the central theoretical developments in the field. Part 3 describes the empirical work on observing spreading processes in real-world networks. Finally, Part 4 goes into detail with recent and exciting new developments: dedicated studies designed to measure specific aspects of the spreading processes, often using randomized control trials to isolate the network effect from confounders, such as homophily.

Each contribution is authored by leading experts in the field. This volume, though based on technical selections of the most important results on complex spreading, remains quite accessible to the newly interested. The main benefit to the reader is that the topics are carefully structured to take the novice to the level of expert on the topic of social spreading processes. This book will be of great importance to a wide field: from researchers in physics, computer science, and sociology to professionals in public policy and public health.

✦ Table of Contents

Front Matter ....Pages i-vi
Front Matter ....Pages 1-1
Complex Contagions: A Decade in Review (Douglas Guilbeault, Joshua Becker, Damon Centola)....Pages 3-25
A Simple Person’s Approach to Understanding the Contagion Condition for Spreading Processes on Generalized Random Networks (Peter Sheridan Dodds)....Pages 27-45
Challenges to Estimating Contagion Effects from Observational Data (Elizabeth L. Ogburn)....Pages 47-64
Front Matter ....Pages 65-65
Slightly Generalized Contagion: Unifying Simple Models of Biological and Social Spreading (Peter Sheridan Dodds)....Pages 67-80
Message-Passing Methods for Complex Contagions (James P. Gleeson, Mason A. Porter)....Pages 81-95
Optimal Modularity in Complex Contagion (Azadeh Nematzadeh, Nathaniel Rodriguez, Alessandro Flammini, Yong-Yeol Ahn)....Pages 97-107
Probing Empirical Contact Networks by Simulation of Spreading Dynamics (Petter Holme)....Pages 109-124
Theories for Influencer Identification in Complex Networks (Sen Pei, Flaviano Morone, Hernán A. Makse)....Pages 125-148
Front Matter ....Pages 149-149
Service Adoption Spreading in Online Social Networks (Gerardo Iñiguez, Zhongyuan Ruan, Kimmo Kaski, János Kertész, Márton Karsai)....Pages 151-175
Misinformation Spreading on Facebook (Fabiana Zollo, Walter Quattrociocchi)....Pages 177-196
Scalable Detection of Viral Memes from Diffusion Patterns (Pik-Mai Hui, Lilian Weng, Alireza Sahami Shirazi, Yong-Yeol Ahn, Filippo Menczer)....Pages 197-211
Attention on Weak Ties in Social and Communication Networks (Lilian Weng, Márton Karsai, Nicola Perra, Filippo Menczer, Alessandro Flammini)....Pages 213-228
Measuring Social Spam and the Effect of Bots on Information Diffusion in Social Media (Emilio Ferrara)....Pages 229-255
Network Happiness: How Online Social Interactions Relate to Our Well Being (Johan Bollen, Bruno Gonçalves)....Pages 257-268
Information Spreading During Emergencies and Anomalous Events (James P. Bagrow)....Pages 269-286
Front Matter ....Pages 287-287
Randomized Experiments to Detect and Estimate Social Influence in Networks (Sean J. Taylor, Dean Eckles)....Pages 289-322
The Rippling Effect of Social Influence via Phone Communication Network (Yan Leng, Xiaowen Dong, Esteban Moro, Alex ‘Sandy’ Pentland)....Pages 323-333
Network Experiments Through Academic-Industry Collaboration (Robert M. Bond, Christopher J. Fariss, Jason J. Jones, Jaime E. Settle)....Pages 335-350
Spreading in Social Systems: Reflections (Sune Lehmann, Yong-Yeol Ahn)....Pages 351-358
Back Matter ....Pages 359-361

✦ Subjects

Physics; Applications of Graph Theory and Complex Networks; Data Mining and Knowledge Discovery; Methodology of the Social Sciences; Simulation and Modeling