Competitiveness through political environmental strategies: The case of Michelin's green tires
✍ Scribed by Julien Hanoteau
- Book ID
- 102393142
- Publisher
- Wiley (John Wiley & Sons)
- Year
- 2009
- Tongue
- English
- Weight
- 150 KB
- Volume
- 29
- Category
- Article
- ISSN
- 1932-2054
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
There is a debate as to whether green firms may become economically more competitive, as well. The answer appears circumstantial, depending on the abilities of these firms to implement and benefit from environmental competitive strategies such as environmental differentiation or eco‐efficiency. This article discusses corporate political strategies, targeting environmental regulations, as another source of competitiveness. Based on the case of Michelin's green tires, we characterize this strategy and its conduct, and analyze the conditions for its success. We show that it was the necessary complement to the environmental differentiation strategy developed and implemented by Michelin since the early 1990s. © 2009 Wiley Periodicals, Inc.