Competitive Intelligence for Information Professionals

✍ Scribed by Margareta Nelke, Charlotte Håkansson

• Publisher: Chandos Publishing
• Year: 2015
• Tongue: English
• Leaves: 126
• Edition: 1
• Category: Library

✦ Synopsis

Information professionals should be able to take a proactive role as a strategic partner in their organizations competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organizations strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors’ own experiences when working with competitive intelligence in international corporations are also included.

• Competitive intelligence (CI) is a new area for Information professionals
• Offers perspectives on a new trend within the library and information sector
• Provides a comprehensive approach to CI

✦ Table of Contents

Content:
Front matter, Pages i-iii
Copyright, Page iv
About the authors, Pages xi-xii
Foreword, Pages xiii-xiv
Acknowledgments, Page xv
List of abbreviations, Page xvii
Introduction, Pages xix-xx
1 - The value of competitive intelligence, Pages 1-11
2 - The right leadership adds value to competitive intelligence, Pages 13-20
3 - Competitive intelligence from start to end, Pages 21-24
4 - Plan and prioritise, Pages 25-31
5 - Capture and manage, Pages 33-41
6 - Analyse and communicate, Pages 43-48
7 - The organisational side of competitive intelligence, Pages 49-52
8 - Knowledge management – a vital component of competitive intelligence, Pages 53-61
9 - The human side of competitive intelligence, Pages 63-71
10 - The role of the information professional in competitive intelligence, Pages 73-80
11 - Promoting competitive intelligence: the importance of marketing, communication and evaluation, Pages 81-90
12 - Tools and methods, Pages 91-111
References, Pages 113-115
Index, Pages 117-121