Competitive Business Management: A Global Perspective

✍ Scribed by Silvio M. Brondoni (editor)

• Publisher: Routledge
• Year: 2018
• Tongue: English
• Leaves: 228
• Series: Routledge-Giappichelli Studies in Business and Management
• Edition: 1
• Category: Library

✦ Synopsis

The growth of global corporations has led to the development of new business strategies whose complexity and configuration rest on corporate networks; corporate cross-culture and intangible corporate and product assets. In global markets, corporations compete in a competitive marketspace dimension, in other words, competitive boundaries in which space is not a stable element of the decision-making process, but a competitive factor whose complexity depends on markets increasingly characterized by time-based competition and over-supply. In view of today's fierce competition from US and Southeast Asian corporations, this book highlights global business development policies based on innovation, sustainability and intangible assets. The book assesses competitive business management from a global perspective, examining business development policies linked to the profitability of global firms. It forces readers to actively think through the most fundamental policies developed by global firms in the current competitive landscape and provides answers to questions such as: What are the new drivers of global capitalism?; How do global businesses deal with new local nationalism?; Which governance systems and behavioural norms qualify global businesses?; What are the main business policies that characterize competitive business management in a global competition perspective? Competitive Business Management neatly explains the global business management domain and helps readers to gain an understanding of global development business policies.

✦ Table of Contents

Contents
Acknowledgements
Preface. Global business management • Silvio M. Brondoni
Part 1: Conceptual Framework
1. Competitive business management and global competition. An introduction • Silvio M. Brondoni
2. The sharing economy. A new strategy to compete in the global market • Jean-Jacques Lambin
3. Corporate governance, ownership and global markets • Daniela M. Salvioni
4. Global management and “economic patriotism” • Nicola Bellini
5. Outside-in open innovation in competitive business management • Elisa Arrigo
6. Hybrid innovation in global business management • Paolo Rizzi
7. Global firms and cross-cultural management • Federica Codignola
Part 2: Managerial Issues
8. Destructuring of marketing channels and growth of multichannelling. In search of a new model for distribution systems • Fabio Musso
9. Large-scale retailers, marketing channels and competitive customer value • Sabina Riboldazzi
10. Business coalitions for sustainable global procurement • Mario Risso
11. Competitive pricing and advance selling • Giuseppe Cappiello
12. Brand strategies and market-driven management • Flavio Gnecchi
13. Global firms and new standards of corporate social responsibility • Luca Bisio
Authors