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Competitive advertising within store flyers: A win–win strategy?

✍ Scribed by Aîda Mimouni Chaabane; Ouidade Sabri; Béatrice Parguel

Book ID: 116695014
Publisher: Elsevier Science
Year: 2010
Tongue: English
Weight: 861 KB
Volume: 17
Category: Article
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2010.08.001

No coin nor oath required. For personal study only.

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