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Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach

✍ Scribed by A. Prasad; S. P. Sethi


Book ID
111595446
Publisher
Springer
Year
2004
Tongue
English
Weight
171 KB
Volume
123
Category
Article
ISSN
0022-3239

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We investigate a linear state differential game of advertising, under Cournot and Bertrand competition. A unique saddlepoint equilibrium exists if the marginal cost of advertising is sufficiently low. Bertrand competition entails more intense advertising than Cournot competition, since increasing ma