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Competitive Advantage: Creating and Sustaining Superior Performance

✍ Scribed by Michael E. Porter


Publisher
Free Press
Year
1998
Tongue
English
Leaves
580
Edition
1
Category
Library

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✦ Synopsis


Одно из програмных произведений гуру стратегического менеджемента М.Портера, является базовым для многих курсов стратегического управления. В этой книге впервые представлены модели пяти рыночных сил и матрицы стратегий. Хотя на сегодня это не единственные подходы к стратегическому планированию, но материал книги всё равно актуален. Книга на английском языке, но эту книгу надо читать на английком, особенно то что относиться к матрице стратегий. Существующие переводы на русский язык - безобразны по стилистике и экономически неграмотны.


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