✦ LIBER ✦

Competing successfully in a global economy

✍ Scribed by Albert C. Bersticker

Publisher: John Wiley and Sons
Year: 1998
Tongue: English
Weight: 525 KB
Volume: 40
Category: Article
ISSN: 1096-4762
DOI: 10.1002/tie.4270400502

No coin nor oath required. For personal study only.

✦ Synopsis

Bersticker, Chairman and CEO of Ferro Corporation, a US multinational in operation since 1919, draws upon his experience at the helm of a successful and growing manufacturing operation and gives several important lessons for strategic and competitive management of an international corporation. Bersticker elucidates the challenges facing today's global business manager, and puts the overall mission of any company doing business overseas into an appropriate context. Being aware of both the risks and benefits of competing in an ever-changing world is the key to success in the global economy according to the author. 01998 John Wiley & Sons, Inc.

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