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Competing roles for the subfactors of need for closure in moderating dissonance-produced attitude change

✍ Scribed by Daniel R. Stalder


Book ID
113838041
Publisher
Elsevier Science
Year
2010
Tongue
English
Weight
144 KB
Volume
48
Category
Article
ISSN
0191-8869

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## Abstract The scarcity effect is a powerful social‐influence principle used by marketers to increase the subjective desirability of products. This study explores cross‐national differences in proneness to the scarcity effect and attempts to explain observed differences in terms of boundary condit