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Competence effects for choices involving gains and losses

✍ Scribed by José Guilherme de Lara Resende; George Wu

Book ID
106518505
Publisher
Springer
Year
2010
Tongue
English
Weight
529 KB
Volume
40
Category
Article
ISSN
0895-5646

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Perhaps the most fundamental principle of decision theory is that more money is preferred to less: the principle of desired wealth. Based on this and other principles such as reference dependence and loss aversion, researchers have derived and demonstrated mental accounting (MA) rules for multiple o