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Comparing methods for measuring consumer willingness to pay for a basic and an improved ready made soup product

✍ Scribed by Klaus G. Grunert; Hans Jørn Juhl; Lars Esbjerg; Birger Boutrup Jensen; Tino Bech-Larsen; Karen Brunsø; Charlotte Øland Madsen

Book ID: 116487441
Publisher: Elsevier Science
Year: 2009
Tongue: English
Weight: 653 KB
Volume: 20
Category: Article
ISSN: 0950-3293
DOI: 10.1016/j.foodqual.2009.07.006

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Eliciting willingness to pay in obstetri

Eliciting willingness to pay in obstetrics: comparing a direct and an indirect valuation method for complex health outcomes

✍ Denise Bijlenga; Gouke J. Bonsel; Erwin Birnie 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 257 KB

Objective: To compare direct and indirect willingness to pay (WTP) elicitation methods in terms of feasibility, reliability, and comparability. The application is obstetrics, where always both a mother's and a child's health are at stake. Methods: An open-ended contingent valuation method (CVM) as