Comparing apology to equivalent crisis response strategies: Clarifying apology's role and value in crisis communication

✍ Scribed by W. Timothy Coombs; Sherry J. Holladay

• Book ID: 113870781
• Publisher: Elsevier Science
• Year: 2008
• Tongue: English
• Weight: 151 KB
• Volume: 34
• Category: Article
• ISSN: 0363-8111
• DOI: 10.1016/j.pubrev.2008.04.001