Comparative assessment of tourist satisfaction with destinations across two nationalities
✍ Scribed by M Kozak
- Publisher
- Elsevier Science
- Year
- 2001
- Tongue
- English
- Weight
- 119 KB
- Volume
- 22
- Category
- Article
- ISSN
- 0261-5177
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✦ Synopsis
This study attempts to present the "ndings of a self-administered survey carried out among 1872 British and German tourists visiting Mallorca and Turkey in the summer of 1998. The prime objective of the study is to determine whether there are di!erences between satisfaction levels of two nationalities visiting the same destination. In order to test whether "ndings vary between locations, the survey was administered in two destinations. The analysis of "ndings indicated that British tourists were more likely to be satis"ed with almost all individual attributes than German tourists. In the light of empirical "ndings and observations, theoretical and practical implications are discussed and obstacles of comparative research dealing with the measurement of tourist satisfaction presented.