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Comparative advertising: Superiority despite interference?

✍ Scribed by Swee-Hoon Ang; Siew-Meng Leong

Book ID: 105292712
Publisher: Springer
Year: 1994
Tongue: English
Weight: 1014 KB
Volume: 11
Category: Article
ISSN: 0217-4561
DOI: 10.1007/bf01731871

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