Comparative advertising: disclosing horizontal match information
✍ Scribed by Simon P. Anderson; Régis Renault
- Book ID
- 118079984
- Publisher
- The RAND Corporation
- Year
- 2009
- Tongue
- English
- Weight
- 286 KB
- Volume
- 40
- Category
- Article
- ISSN
- 0741-6261
No coin nor oath required. For personal study only.
📜 SIMILAR VOLUMES
Non-visually triggered arm movements over a horizontal table at shoulder height were analysed by an Information Theory approach according to a method suggested by Sakitt et al. (1983) andSakitt (1980). The movement track was along the subject's median line and was indicated by a vertical metal ridge
## Abstract An experiment was used to test memory for two forms of information—ad copy (persuasive) and consumer information (nonpersuasive) presented in print and screen media. For both forms of information, print outperforms screen on recall but not on recognition. The results suggest that print