Comp It Up: A Studio Skills Foundation

✍ Scribed by Rose Gonnella, Christopher J. Navetta

• Publisher: Delmar Cengage Learning
• Year: 2010
• Tongue: English
• Leaves: 345
• Edition: 1
• Category: Library

✦ Synopsis

Comp It Up: A Studio Skills Foundation is a one of kind practical and functional guide for students learning to produce professional-level comprehensive mockups and portfolio presentations in graphic design. This text not only covers a wide range of materials and techniques needed to produce these mockups, but it also promotes creative inspiration with hundreds of images and examples. Readers will also find dozens of step by step visuals to help them in learning how to work out more difficult techniques. Exploring both traditional print and new media applications, Comp It Up is adaptable to a variety of graphic design and advertising design applications. Using this text, students will not only learn the skills they need to build comprehensive mockups, but they will also gain the knowledge and confidence needed to present them professionally.

✦ Table of Contents

Cover Page......Page 1
Title Page......Page 6
Copyright Page......Page 8
Dedication......Page 9
preface......Page 12
about the authors......Page 16
acknowledgments......Page 18
comp it up: an introduction......Page 21
Contents......Page 11
part one: foundation in craftsmanship (digital and traditional)......Page 29
chapter one: essential and helpful tools......Page 31
into the box: traditional tools of hand craftsmanship......Page 32
beleaf: preserving the environment one design at a time......Page 36
summary: set, ready, go......Page 50
chapter two: paper and alternative substrates......Page 53
paper inside and out......Page 54
a paper toolbox......Page 69
simulated specials......Page 77
parchment and aging effects: techniques and pitfalls......Page 78
summary: paper set; go......Page 83
chapter three: basic techniques......Page 87
foundation skills......Page 88
summary: ready, set, practice......Page 114
chapter four: software basics......Page 123
into the cyberbox: software tools......Page 124
life, the universe, and prepress......Page 140
summary: ready image; print......Page 141
part two: application of basic skills......Page 145
chapter five: a folded finish......Page 147
fold it!......Page 148
comp it up! folded formats......Page 161
summary: ready, fold over, and away......Page 165
chapter six: within: envelopes and folders......Page 169
envelop the message......Page 170
standard envelopes and folders......Page 172
comp it up! envelopes......Page 180
comp it up! folders......Page 186
summary: select, ready, hold......Page 190
chapter seven: binding together......Page 193
get it together......Page 194
anatomy of a book......Page 197
book arts are boundless!......Page 229
summary: set up and bind......Page 233
chapter eight: packaging all around......Page 237
pack it in......Page 238
materials and formats......Page 239
summary: pack it up and go......Page 269
chapter nine: specialty printing and postpress special effects......Page 273
special occasions......Page 274
venerable specialties......Page 294
back to the future......Page 295
postpress special effects......Page 298
summary: ready, set, specialize......Page 310
part three: portfolio presentation......Page 313
chapter ten: present well......Page 315
get organized......Page 316
styling photographs for presentation......Page 319
composing the pages......Page 324
summary: ready, go for it!......Page 331
glossary......Page 332
index......Page 338

✦ Subjects

Дизайн;Графический дизайн;