𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Communicating to the public via the media: Practical and ethical issues

✍ Scribed by Stephanie J. Bird; Raymond E. Spier

Book ID
107561572
Publisher
Springer Netherlands
Year
1998
Tongue
English
Weight
134 KB
Volume
4
Category
Article
ISSN
1353-3452

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## Abstract Procter&Gamble (P&G) developed Science‐in‐the‐Box (SIB; www.scienceinthebox.com) after discussions with their stakeholders as to how the consumer products company could better communicate key environmental performance and safety information to the public. A series of workshops enabled P