Discusses recent advances in the related technologies of multimedia computers, videophones, video-over-Internet, HDTV, digital satellite TV and interactive computer games. The text analyzes ways of achieving more effective navigation techniques, data management functions, and higher throughout netwo
Communicating Genetics: Visualizations and Representations
โ Scribed by Han Yu (auth.)
- Publisher
- Palgrave Macmillan UK
- Year
- 2017
- Tongue
- English
- Leaves
- 277
- Edition
- 1
- Category
- Library
No coin nor oath required. For personal study only.
โฆ Synopsis
This book examines the visual representations used in the popular communication of genetics. Drawing upon public science communication theories, information design theories, and social semiotics, the book offers both in-depth analyses and high-level synthesis of how genetics is visualized for the U.S. public from the early 20th century to the present. Individual chapters focus on six visual genres: photographs, micrographs, illustrations, genetic code images, quantitative graphs, and molecular structure images. Han Yu challenges readers to consider the significance of these images we often take for granted, including their historical contexts, scientific backstories, information richness, stylistic choices, economic motivations, and social implications. In doing so, the book reveals the complex cognitive, affective, and social-cultural factors that both shape and are shaped by these images. The book will be particularly useful to scholars of public science communication and visual communication, practitioners of science communication, and scientists from a range of related life science disciplines.
โฆ Table of Contents
Front Matter ....Pages i-xi
Introduction: Visualizing Genetics for Public Readers (Han Yu)....Pages 1-32
The Photographic View: Observational Record and Symbolic Excess (Han Yu)....Pages 33-69
The Microscopic View: Minuscule Science and Art (Han Yu)....Pages 71-106
The Illustrated View: Iconic Explanations and Figurative Metaphors (Han Yu)....Pages 107-141
The Code View: Cracking the Genetic Code of Life (Han Yu)....Pages 143-177
The Graph View: Navigating Big Data Science (Han Yu)....Pages 179-218
The Structural View: 2D Realities and 3D Possibilities (Han Yu)....Pages 219-252
Conclusion (Han Yu)....Pages 253-261
Back Matter ....Pages 263-271
โฆ Subjects
Science and Technology Studies
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