Communicating Construction: Insight, Experience and Best Practice

✍ Scribed by Liz Male, Penny Norton

• Publisher: Routledge
• Year: 2021
• Tongue: English
• Leaves: 231
• Edition: 1
• Category: Library

✦ Synopsis

This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique.

The editors begin with an introduction to the UK construction industry and its supply chains, as well as various elements of PR in relation to the construction process. Subsequent chapters provide a strategic overview, practical examples, success stories, case studies and personal perspectives on PR for different parts of the built environment and reputational issues in construction. Chapters include expert advice on communications for architecture, planning, building consultancy, building products and manufacturers, general and specialist contractors, construction technology, infrastructure and communicating sustainability in the built environment. The conclusion looks at the current and upcoming reputational priorities for communicators in construction, as well as the top ten priorities for implementing PR as a strategic management discipline in the industry.

This book is essential reading for all construction PR teams, students studying both for built environment and PR/marketing degrees and CPD courses, and anyone working in the built environment sector who needs to consider PR and marketing as part of their role.

✦ Table of Contents

Cover
Half Title
Endorsement Page
Title Page
Copyright Page
Table of Contents
List of contributors
Foreword
Preface
Chapter 1 Introduction
Chapter 2 Communications for planning: effective communication through consultation
Chapter 3 Communications for architecture: telling the stories about our places and cities – communications strategies for architecture and urbanism
Chapter 4 Communications for major contractors: embracing twenty-first-century communications challenges
Chapter 5 Communications for specialist subcontractors: demonstrating value in the specialist supply chain
Chapter 6 Communications for construction products: promotional practices from specification to installation
Chapter 7 Communications for infrastructure: successful stakeholder engagement on transport and infrastructure projects
Chapter 8 Communications for building consultancies: strategies, methods and examples
Chapter 9 Communications for construction technology: adopting a strategic approach to a rapidly changing sector
Chapter 10 Communications for sustainability: sustainability communications in construction and the built environment
Chapter 11 Conclusion: the future of communicating construction
Glossary
Further reading
Index