Communicating change

✍ Scribed by Peter Richardson; D. Keith Denton

• Publisher: John Wiley and Sons
• Year: 1996
• Tongue: English
• Weight: 899 KB
• Volume: 35
• Category: Article
• ISSN: 0090-4848
• DOI: 10.1002/(sici)1099-050x(199622)35:2<203::aid-hrm4>3.0.co;2-1

✦ Synopsis

Communicating organizational change is a difficult task. Many attempts at change end in failure, and many times the failure is due primarily to poor communication and lack of acceptance of the change by employees. This article examines ( 1 ) the process of communicating for change, (2) some major reasons for communication failure, and (3) a variety of successful techniques used in organizations. Empirical evidence about comrnunicating for change is also incorporated. Finally, guidelines for managers, with particular relevance for human resource managers, to follow in effectioely communicating for major changes are presented.