Common Data Sense for Professionals

✍ Scribed by Rajesh Jugulum

• Publisher: Productivity Pr
• Year: 2022
• Tongue: English
• Leaves: 123
• Edition: 1
• Category: Library

✦ Synopsis

Data is an intrinsic part of our daily lives. Everything we do is a data point. Many of these data points are recorded with the intent to help us lead more efficient lives. We have apps that track our workouts, sleep, food intake, and personal finance. We use the data to make changes to our lives based on goals we have set for ourselves. Businesses use vast collections of data to determine strategy and marketing. Data scientists take data, analyze it, and create models to help solve problems. You may have heard of companies having data management teams or chief information officers (CIOs) or chief data officers (CDOs), etc. They are all people who work with data, but their function is more related to vetting data and preparing it for use by data scientists.

The jump from personal data usage for self-betterment to mass data analysis for business process improvement often feels bigger to us than it is. In turn, we often think big data analysis requires tools held only by advanced degree holders. Although advanced degrees are certainly valuable, this book illustrates how it is not a requirement to adequately run a data science project. Because we are all already data users, with some simple strategies and exposure to basic analytical software programs, anyone who has the proper tools and determination can solve data science problems. The process presented in this book will help empower individuals to work on and solve data-related challenges.

The goal of this book is to provide a step-by-step guide to the data science process so that you can feel confident in leading your own data science project. To aid with clarity and understanding, the author presents a fictional restaurant chain to use as a case study, illustrating how the various topics discussed can be applied. Essentially, this book helps traditional businesspeople solve data-related problems on their own without any hesitation or fear. The powerful methods are presented in the form of conversations, examples, and case studies. The conversational style is engaging and provides clarity.

✦ Table of Contents

Cover
Half Title
Title Page
Copyright Page
Table of Contents
Foreword
Preface
Acknowledgments
Author
Chapter 1 The Meeting of Manju and Jim
Chapter 2 Understanding the Problem
Phase 1
Problem Definition
Goal Setting
Organizational Cohesion
Measurement
Chapter 3 Analyzing the Problem and Collecting Data
Phase 2
Deep Dive Analysis
Data Identification and Collection
Understanding the Risk and Uncertainty
Risk and Uncertainty in Data Measurement Error
Risk and Uncertainty Due to the Existence of Variation
Risk and Uncertainty in Prediction, Diagnosis, and Decision-Making
Risk and Uncertainty in Analytics Process Execution
Risk and Uncertainty Due to Incomplete Information
Risk and Uncertainty Due to Procrastination
Chapter 4 Creating and Analyzing Models
Phase 3
Data Analysis and Model Selection
Characteristics of Successful Analytics
Different Types of Analytics
Outcome Analysis
Individualized Analytics for Eat Healthy Problem
Chapter 5 Project Structure
Data Science Project Structure
Six Sigma Process-Oriented Approach
Chapter 6 Data Science Stories
Case Example 1: Proactive Detection and Diagnosis of Overall Health
Case Example 2: Improving Customer Satisfaction by Building a Predictive Model
Chapter 7 Concept Review
Concept Review
Phase 1: Understanding the Problem
Phase 2: Analyzing the Problem and Collecting Data
Phase 3: Creating and Analyzing Models
Project Structure
Chapter 8 Manju and Jim’s Concluding Meeting
References
Index