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Commodity bundling as a response to capacity constraints

โœ Scribed by John A. Cairns

Publisher
Springer US
Year
1991
Tongue
English
Weight
591 KB
Volume
15
Category
Article
ISSN
0885-2545

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โœ Hoy F. Carman; Richard D. Green ๐Ÿ“‚ Article ๐Ÿ“… 1993 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 1007 KB

A simulation model of the California avocado industry is used to estimate the impact of a producerfunded generic advertising program on acreage and returns over time. Although returns from advertising can be quite favorable in the short-run, improved returns stimulate increased plantings and the res