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Commitment in Franchising: The Role of Collaborative Communication and a Franchisee's Propensity to Leave

✍ Scribed by William R. Meek; Beth Davis-Sramek; Melissa S. Baucus; Richard N. Germain


Book ID
109180315
Publisher
John Wiley and Sons
Year
2011
Tongue
English
Weight
225 KB
Volume
35
Category
Article
ISSN
1042-2587

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The search for individual dierences relevant to behavior in escalation situations has met with little success. Continuing the search, this study investigated self-ecacy judgments as a potentially important individual dierence in escalating commitment to a losing course of action. Predictions derived