Commentary: Relative Presence of Business-to-Business Research in the Marketing Literature: The Demand-Oriented Path Forward

✍ Scribed by Malhotra, Naresh K.; Uslay, Can

• Book ID: 126579570
• Publisher: Haworth Press Inc
• Year: 2009
• Tongue: English
• Weight: 97 KB
• Volume: 16
• Category: Article
• ISSN: 1051-712X
• DOI: 10.1080/10517120802484221