Commentary on Peter Leeflang and Dick Wittink's “Building models for marketing decisions: Past, present and future”

✍ Scribed by Hubert Gatignon

• Book ID: 117361380
• Publisher: Elsevier Science
• Year: 2000
• Tongue: English
• Weight: 48 KB
• Volume: 17
• Category: Article
• ISSN: 0167-8116
• DOI: 10.1016/s0167-8116(00)00019-7