Commentary on “From academic research to marketing practice: Exploring the marketing science value chain” (John H. Roberts, Ujwal Kayande, Stefan Stremersch)

✍ Scribed by Lehmann, Donald R.

• Book ID: 121849765
• Publisher: Elsevier Science
• Year: 2014
• Tongue: English
• Weight: 89 KB
• Volume: 31
• Category: Article
• ISSN: 0167-8116
• DOI: 10.1016/j.ijresmar.2014.05.001