𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Commentaries on Ratchford, "The New Economic Theory of Consumer Behavior: An Interpretive Essay"

✍ Scribed by Lester D. Taylor and George H. Haines, Jr.

Book ID
121377121
Publisher
University of Chicago Press
Year
1975
Tongue
English
Weight
181 KB
Volume
2
Category
Article
ISSN
0093-5301

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## Abstract Consumer behavior is a pervasive feature of the human circumstance, and its study has long been pursued by behaviorally oriented psychologists, among whom may be counted John B. Watson. Relatively few behaviorists have addressed these issues, however, with the result that the field of c